Chip's Not Dead Yet Memorial Mile Run

Chip's Not Dead Yet Memorial Mile is a brand new run that was first held on June 20, 2008 with the goals to participate, celebrate life, and raise money for BC Children's Hospital. It was a part run, walk, parade, and party and I was there. The second annual race was on June 20, 2009.

Chip Wilson

Chip's Not Dead Yet Memorial Mile is Chip Wilson's brainchild. Chip is a successful entrepreneur (founder of lululemon) and wants to give back. He's two goals are to raise money for children and throw Vancouver a party!

Unfortuantely, the 2010 run has been cancelled and will not be held. It remains to be seen of this event will come back.

Production Timeline

• Nov. to Dec. '07 (2008 Website)
• Dec. '08 (2009 Website)

The Task At Hand

2008 Campaign

Work was done through Cowie and Fox. For the website design, it meant taking all the print materials (brochures, handbooks, posters, etc.) and converting into the web medium. This proved to be a challenge given the load of imagery and complexities with them. This also involved creating web specific graphics that would maintain the integrity of the creative.

2009 Campaign

Work was done through Cowie and Fox. The new website is up. Pretty much the same process as the year before. I worked on the home page runner animation. Another C&Fer had designed the page and I took over to build it out. For the flash animation we came up with ideas together that would be best and most amusing. We think it's kickass.

My Task List

• Website interface design + build
• Flash animation
• Newsletter design + deployment
• Maintenance